CASE STUDY: PROGRESS MAKERS
The Goal — Inspire GenZ to Make a Difference
Project Here is an opioid awareness initiative spearheaded by the Massachusetts Attorney General’s office to provide prevention education to every public middle school in Massachusetts. Through a public/private collaboration, we established a brand that spoke to Gen Z — the emerging demographic dedicated to making a difference — to educate about the risks of substance abuse and how to empower them to help their peers.
It’s not everyday that Arrow North has an opportunity to partner with progress makers in the Massachusetts health, political and technology sectors. From naming, to mobile UX design, and brand standards, we made sure every facet of the Project Here brand spoke to Gen Z and middle school educators to inspire not only learning, but act for their community.
Within three days of launch, one third of Massachusetts public middle schools enrolled in the Project Here curriculum to be taught be health educators.